Expertise
Our consulting work is grounded in regional insight and built on years of hands-on experience supporting European design brands, architects, interior studios, turnkey operators, and fit-out companies. We help clients understand market dynamics, align positioning with delivery capability, and make informed decisions that improve commercial and operational performance.
Positioning and go-to-market for brands seeking to resonate with Middle Eastern clients
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Guiding brands, developers, turnkey, & hotels through market entry and project demands
Optimising visibility, marketing tools and strategy for luxury interiors in Saudi & UAE
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Serving Clients Across the Interiors Landscape
Interior Design & Architecture Studios
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Support with sourcing European luxury brands.
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Guidance on FF&E procurement processes.
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Help with timelines, specifications, and cultural requirements.
Hotels & Developers
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Procurement consultancy for hospitality and mixed-use projects.
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Lighting and furniture strategies tailored to guest experience.
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Compliance with regional standards and sustainability goals.
Luxury Interior Brands
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Market entry and representation in Saudi, UAE, and the GCC.
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Positioning and marketing strategies for growth.
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Building connections with specifiers, retailers, hotels, and developers.
Examples of our work
Delivered end-to-end FF&E procurement for a Saudi hospitality project, ensuring seamless sourcing, compliance, and on-time installation.
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Represented an Italian interiors brand and secured placement in leading regional retail chains, including Bloomingdale’s.
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Advised and supplied an international furniture brand with new lifestyle imagery, refined brand positioning, and marketing optimisation through tools such as Klaviyo.
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Commercial growth strategy for a European lighting company, refining its pricing, distributor model and regional engagement to strengthen long-term revenue
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​Communications and PR advisory for a design-led lifestyle brand, helping them build visibility with architects, designers and key regional media
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FAQs
What does your consultancy specialise in?
Our consultancy specialises in helping design brands grow in the Middle East through strategy, market entry and communications advisory.
Can you help brands enter the Middle East?
Yes. We support brands with representation, positioning, and market access across the GCC.
Are you a distributor or an agent?
We operate primarily as a consultancy and selectively represent a small number of European design brands.
Do you only work with European brands?
No. We work with luxury brands from around the world.
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Why do projects in the UAE need consultants?
Because timelines are fast, regulations are strict, and international brands require local expertise.
Who are your typical clients?
Our clients include design manufacturers, creative brands, architects, interior designers and developers. ​